SCHEDULE AT A GLANCE
CONFERENCE SCHEDULE
in KST (GMT+9)
April 8th, 2022
DAY 1
~8:30
REGISTRATION
8:30 - 9:00
OPENING
9:00 - 10:25
SESSION 1 - IS NETFLIX RIDING THE KOREAN WAVE OR VICE VERSA
Chair: Hyung-Gu Lynn / Discussant: Vincenzo Cicchelli
Dal Yong Jin, “Critical Cultural Industries Studies: A New Approach to the Korean Wave in the Netflix Era”
Julie Escurignan, “The Korean Wave on Netflix: A “Trivialité” Phenomenon”
Daniela Mazur, Melina Meimaridis, Daniel Rios, “Original by Deception: Netflix’s Mixed Blessings to Hallyu in Brazil”
10:45 - 12:10
SESSION 2 - GLOBAL RECEPTION AND PRODUCTION
Chair: Younghan Cho / Discussant: Michelle Cho
Seok-Kyeong Hong and Sojeong Park, “Reshaping Hallyu: Global Reception of Korean Content on Netflix”
Sangjoon Lee, “From Chunhyang to Squid Game: Distributing South Korean Cinema in North America"
Ruchi Kher Jaggi, “Investigating the Popularity of Korean Dramas on Netflix India – The Practitioners’ Perspectives”
12:10 - 13:10
LUNCH
13:10 - 14:35
SESSION 3 - TRANSNATIONALISM AND MULTICULTURALISM
Chair: Miseong Woo / Discussant: Koichi Iwabuchi
Hye Seung Chung, "Squid Game as a Levinasian Morality Tale: Ethics of Alterity and Empathy in Survival Game Narrative"
Kyong Yoon, “Diasporic Hallyu on Digital Streaming Platforms”
Hye Jean Chung, “Visualizing a Transnational Future: Virtual Production in Korean Science Fiction”
14:55 - 16:20
SESSION 4 - CAPITALISM AND NETFLIX
Chair: Seunghye Sohn / Discussant: Peter Yoonsuk Paik
Jihoon Kim, “What You See from these Survival Games is What Machines Get and Know: Squid Game, Surveillance Capitalism, and Platformized Spectatorship”
Benjamin Min Han, “Wither “Content is King”? Creative Labor, Diversification, and the Korean Wave on Netflix”
Yin Yuan, “Death Games and the Problem of Everyday Life: Squid Game, Liar Game, and South Korea’s Melodramatic Mundane”
16:40 - 18:05
SESSION 5 - READING SQUID GAME AND KINGDOM: FROM THRILLER TO ZOMBIE
Chair: Seok-Kyeong Hong / Discussant: Seung-hoon Jeong
Jinhee Park, “Netflix K-drama as The Cultural Gene: The Global Viral of Squid Game Memes”
Mathieu Berbiguier, “When They Say They Are a K-Drama Fan, but Their First Drama Is Squid Game: What Is an “Authentic” K-Drama?”
Andrew Hillan, “Riding on a Wave of Undead? The Globalization and Americanization of Netflix-Era Korean Cultural Content Through the Textual Figure of the Zombie”
18:05 ~
DINNER
April 9th, 2022
DAY 2
9:00 - 10:25
SESSION 6 - GLOBAL AND LOCAL
Chair: Yong-jin Won / Discussant: Nobuko Kawashima
Kristin April Kim, Ji Hoon Park, Yue Wang, Hayoung Bae, Kieu Trang Luc, “Capitalizing on Contra-Flows and the Korean Wave: Towards a Better Understanding of Netflix’s International Original Content Strategy"
Ju Oak Kim, “The Aesthetics of Korean Netflix Originals: Standardizing Expressive Creativity and Autonomous Decisions in Television”
Tae-Jin Yoon and Yaewon Jin, “Imagining the Transverse (Korean) Wave in Video Games with Netflix”
10:45 - 12:10
SESSION 7 - PRODUCTION CULTURES AND SYSTEMS IN THE AGE OF NETFLIX
Chair: Dal Yong Jin / Discussant: Anthony Y.H. Fung
Joseph Jeon, “Platform Cultures: Netflix Korea from Distribution to Production”
Grégoire Bideau, Steven Tallec, Seok-Kyeong Hong, “Does Netflix's Recommender System Promote Korean Content? An Empirical Analysis on Netflix's Homepage Using Bots to Simulate Audience Behavior”
Doobo Shim. “Hallyu's Netflix Era During the COVID-19 Pandemic”
12:10 - 13:10
LUNCH
13:10 - 14:10
ROUND TABLE
Chair : Dal Yong Jin
Participants : Younghan Cho, Miseong Woo, Seunghye Sohn, Seok-Kyeong Hong, Yong-jin Won, Sangjoon Lee