Seoul National University, Korea
Seok-Kyeong HONG is a Professor of Communication at Seoul National University, since 2013. She was Chief researcher at Korean Broadcasting Commission (1996-1999) and was an Associate Professor of the Department of Information and Communication Sciences at the University of Bordeaux 3 (2000-2013). Her major research and teaching interests include Cultural Studies, Visual Culture and Communication, DIgital Mediaculture, Visual Methods and qualitative research design, and Transnational and Global Popular Culture. She has published books, articles and press columns on Hallyu, Korean television dramas and K-pop as well as various digital cultural forms and practices as mukbang(food broadcasting) and Korean beauty practices. Her major publications are: Hallyu in Globalization and DIgital Era (in Korean, 2013), BTS on the road (in Korean, 2020) and Convergence of Transnational East Asian Pop Culture (ed. with Dal Yong Jin, 2021).